Berkley is mainly known for their scented soft plastic Powerbait and Gulb baits, just in the last few years they decided to take on a new challenge and expand into a different category of baits. Expanding their line of fishing lures in the hard baits department, they created a new legendary fishing lure called the Berkley Flicker Shad. The name has a stunning flare to it, the hype is legitimate after using this crankbait for the past 2 years. I have caught more smallmouth bass and largemouth bass than just about any brand of crankbait in my box. So what makes the Berkley Flicker Shad so effective on smallmouth bass? Well it could be the tight wiggle action from the narrow lip, the rattle sound it gives off in the water, or even the 3D stand out color design. Whatever it may be, could be all those features combined together, whatever it may be, this friggin crankbait works. The Berkley Flicker Shad works very effectively on other species of fish as well, such as largemouth bass, walleye, and pike too. It's quite a versatile fishing lure!

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